Twice But Nice Logo
Our logo was re-designed to be a modern representation of our organization. Each part of the logo has a specific meaning: hangers are recognized as being part of the clothing industry/retailer, interlocking three hangers represents the three pillars of our organization – the community – the store – the environment. Also note, the top of the hanger represents people (donors, customers and grantees). The “i's” in the words “twice & nice” are dotted with diamonds – DIY’ers are always looking for "diamonds" in the rough. The colours were chosen to align with our society. Yellow represents the hope & positivity our funds provide to grantees, Green represents the environmental aspect of our organization and Orange represents the creativity and enthusiasm which is quite often associated with thrifting.
Companies - big and small, old and new - recognize the value in a strong, clean, and simple logo to inspire current customers and volunteers, as well as reach out to new customers. And yes, even the Thrifting business has new customers! Our younger generations are looking at how to "be stylish" and "care for the environment" with their purchases for Home Decor, clothing, shoes, etc. Many DIY'ers are always looking for ways to repurpose items. The new logo has been designed to offer the stimulation Twice But Nice needs to create new growth in an ever-evolving market.
Companies - big and small, old and new - recognize the value in a strong, clean, and simple logo to inspire current customers and volunteers, as well as reach out to new customers. And yes, even the Thrifting business has new customers! Our younger generations are looking at how to "be stylish" and "care for the environment" with their purchases for Home Decor, clothing, shoes, etc. Many DIY'ers are always looking for ways to repurpose items. The new logo has been designed to offer the stimulation Twice But Nice needs to create new growth in an ever-evolving market.
| logo_guidelines.pdf |